With around 13% of websites using Magento for their eCommerce determinations, Magento becomes world’s second most used platform for eCommerce web development.

Considered as one of the excellent most platforms for augmented functioning and reliable customizing, Magento becomes the right package for performing vital eCommerce functions like store management, customer services, improving sales, feedback, rewards, and other functions.

In a competitive global market, you cannot afford to dodge fundamental development blunders in your Magento store. For the highest quality customer services and top-class functionalities, it is imperative to prioritize visitor and customer requirements along with changing to advanced needs of the web for promoting your sales.

For placing your store on the fastest-selling wheel, dodge these 13 common pitfalls in your Magento store development.

Layered Navigation Problem

Layered navigation means several options available on one page. In layered navigation, different categories are regulated on one page, which affects the speed of the page, adding obscured images, etc. For this, you can either use AJAX navigation to allow customers to filter the products or don’t allow search engine to crawl your pages.

Making use of default settings

  • Default Home Page

    Have you explored Magento stores with ‘Home’ title of Home Page? The SEO rule for the title of your Home page is to utilise a primary keyword supported by the secondary keyword.

  • Default Descriptions

    Default Descriptions is the second most problem. If you lack on product description, it will impact your visibility on SERPs and showcase your negligence towards professionalism.

  • Default Magento XML sitemap

    Sitemap refers not only to Google but also to Yahoo and Bing, but many developers don’t add sitemaps while developing the Magento store. Apply the below techniques to resolve the issue:

    • Design a new sitemap or upload one
    • For Magento-Go users:Directory > Google Sitemaps > Add
    • For standard version users:System > Configuration > Catalog > Google Sitemap > Add
    • Use Premium Magento Sitemap Extensions.
  • Collective resources and server

    Magento stores can be shared with other stores and websites seamlessly. It degrades the website loading speed and makes the website unsafe to hackers’ attack. Shared resourcing is one of the important factors to determine your Magento store sales.
    To keep you secure from attacks, Magento stores can be customized and configured to any other server of your choice, where MySQL and PHP5 are the suggested ones.

  • Poor choice of themes

    There’s a huge assortment of themes to customize your e-store with. When developing a Magento store, many developers make the blunder of choosing a theme of their choice and not the one with maximum compatibility to customer preference and store theme. So here are few things, you can take into account while choosing the theme:

    • Pick an uncomplicated theme with many choices of customization.
    • Make sure that uniting tens of new products will not diminish the page loading speed. Your Magento store pages should be oppressed within 20 microseconds.
    • Select a theme that is fascinating to your audiences and that best meets your company theme.
  • Unresponsive site

    The number of people using mobile soon outnumbers those on desktops with the gap foreseen to rise even more in the next few years. A responsive website that automatically adapts to all screen sizes including mobile phones not only enhances your branding quotient but also serves your store to host visitors of all sorts. An unresponsive website can drop your sales extremely.