The internet has simply transformed the way we run business. Gone are those days when print ads, cold calling & billboards were in trend. Today, marketing is all about reaching the right audience online.
As the pandemic happened in 2020, various researchers have revealed how businesses are using online marketing channels like social media, Search Engine Optimization (SEO), and Pay Per Click (PPC) advertising to reach more users than ever before. Now the question is, where do we expect digital marketing to take us in 2021?
In this article, we’ll be sharing the top digital marketing strategies for 2021 based on 2020 data and future projections to help your business get ahead of the game.
- Email Marketing
Email marketing is traditional yet most popular and effective digital marketing strategies for businesses. With email marketing, you can grow, engage, and market to your own list of subscribers, doubling your chances of turning passive users into paying customers.
Businesses can utilize a variety of approaches to grow their email lists, including supporting downloadable content, capturing email addresses on their website, and retargeting users who engaged with paid ads.
- Content Marketing
The goal of content marketing is to develop and share relevant, engaging content that gets your audience fascinated in learning more about your products and services. The most popular types of content marketing include infographics, visual content, blogging, ebooks, and lead magnets.
Business to Business (B2B) and Business to Consumer (B2C) companies can use content marketing to build their email lists, encourage social shares, boost downloads, and generate more leads or sales. The virtue of content marketing is that you can get as imaginative as you like and easily track success with content marketing analytics.
- Social Media Marketing
Most of us are familiar with social media platforms such as Facebook, Twitter, Instagram and LinkedIn. These platforms are excellent for staying in touch with friends and loved ones. They are also compelling tools to grow your business.
An active social media marketing strategy enables you to reach more potential customers, engage enduring followers, and driving traffic to your website. It can also be an excellent supplement to your content marketing and paid social media advertising campaigns.
The top social media sites (in order of Monthly Active Users) include:
- Tik Tok
- Search Engine Optimization (SEO)-
SEO is a kind of digital marketing that entails understanding what users are searching for in search engines (specifically, Google.) Then using that insight to rank your website for the terms users are searching for. SEO is one of the key drivers of organic (unpaid) traffic to websites.
With SEO, you can rank for the keywords users are hunting for to find businesses like yours. This suggests you can rise above your opponents in organic search and drive more traffic to your website and online channels. Opt for SEO services in Canada to drive more traffic & generate quality leads.
- Pay Per Click (PPC)-
PPC is an advanced & paid form of digital marketing where you run ads and pay a fee for every user who clicks on your ad. While PPC may take a greater initial investment, you’re likely to see quicker returns compared to organic marketing methods.
The most common PPC advertising platforms are Google Ads, Bing Ads, Facebook Ads, and Instagram Ads, though there are many other platforms available. The key to achieve desired results with PPC is targeting the right audience with the right content at the right time.
What are the benefits of Digital Marketing Services in Canada?
- Reduces advertising costs if compared to traditional methods
- It’s the simplest type of marketing to track
- Provides valuable insights into your audience
- You can reach a wider market
- Effective method of generating leads and traffic
The internet offers countless opportunities for businesses to reach more customers across a variety of channels. One of the most reliable ways to win over more customers is to convert users who have previously expressed an interest in your brand. From SEO to email to social media, you have many digital marketing strategies available. Just implement in the right direction to reap benefits, enhance business visibility & drive traffic.